Treasury professionals spend a great deal of time protecting value.
They preserve liquidity, manage risk, secure funding, maintain banking relationships, and support strategic decision-making. When everything works as intended, nothing happens. Cash is available, payments are made, risks are controlled, and the business keeps moving.
The challenge, according to Nomentia's Product Marketing Manager and webinar host-producer, Antti Pekkala, is that treasury's contribution is often measured by the absence of problems.
"That's always been an interesting contradiction to me," says Pekkala.
"Treasury is widely considered a strategic function, but many treasury professionals struggle to explain exactly how that value is created in terms that resonate with the rest of the business. We all know treasury matters. The harder question is how we measure its impact."
That question is at the centre of Nomentia's upcoming webinar, Treasury ROI: How to lose millions by doing treasury just right, taking place on 27 August 2026 at 14:00 CET (15:00 EET): Register here
The session brings together treasury professionals Adriana Ciuche, Marc Vietor, Alexander Fleischman and webinar host Antti Pekkala to discuss a topic that many treasury teams find both fascinating and uncomfortable.
"Over the years, we've spoken about cash visibility, risk management, forecasting, payments, fraud, artificial intelligence, connectivity, and dozens of other treasury topics," says Pekkala.
"But one question always seems to return. What value does treasury create? Not theoretically, but in practice."
The discussion was inspired in part by Nomentia's recently released Treasury ROI Calculator, which attempts to quantify the effects of treasury decisions and translate them into business outcomes.
According to Pekkala, the intention is not to reduce treasury to a single metric.
"Treasury isn't a sales organisation, and not everything can or should be measured as a return on investment. But there are certainly decisions, processes, technologies and operating models that create measurable value. There are also hidden costs that often remain invisible until something breaks."
The webinar will explore where treasury organisations lose value despite well-designed processes, why many treasury initiatives fail to gain attention from chief financial officers, and how treasury teams can communicate their impact more effectively.
Among the topics to be discussed are:
- hidden costs embedded within treasury processes and technology landscapes;
- the difference between operational efficiency and business impact;
- the difficulty of measuring success when success often means preventing failure;
- the relationship between treasury performance and wider business outcomes; and
- practical approaches to demonstrating treasury's contribution to the organisation.
"It's a conversation I've wanted to have for a long time, but because I think the profession itself has become very good at describing what treasury does and much less comfortable describing what treasury is worth." says Pekkala.
The webinar, Treasury ROI: How to lose millions by doing treasury just right, takes place on 27 August 2026 at 14:00 CET (15:00 EET).
